Creative Director with extensive experience in corporate identity, packaging, advertising, web and multimedia. Exceptional collaborative and interpersonal skills. Solid success directing and facilitating a broad range of revenue-generating campaigns and design projects, from conception to launch. Strong team builder with agile project management experience.
While my journey began on the agency side, additional experience on the client side has given me a well-rounded perspective. While agencies are passionate about the creative process and idea development, internal departments tend to be more efficacy-focused. Knowing the challenges that marketers face day to day, has given me more strategic insights on “the big idea” and how to meet the expectations of clients. Whether internal or external, one of the commonalities is that the work must always have value. To see an in-depth look into my strategic thinking, download Case Studies (37mb).
Skills include: business to business, business to consumer, idea generation, digital, print, broadcast and radio, experiential, in-store display, outdoor display, signage, way-finding and directional, corporate collateral (internal/external), interior design and concept.